City Branding and Urban Investment Report

City Branding Report Cover

With increased competition between cities in Europe to attract investors, business and consumers, the role of city branding in building sustained awareness and reputation is more important than ever. City Branding and Urban Investment examines different approaches by four cities to increase their brand value.

The report profiles Hamburg, Barcelona, Edinburgh and London, four cities that in different ways have evolved their brands to achieve differentiation and distinctiveness within their domestic and international markets. The report also identifies ten key principles for successful city branding.

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