ULI Advisory Services Panel Report – Maasmechelen, Belgium

ULI undertook an Advisory Services Panel in the Belgian community of Maasmechelen in June 2001 to establish what the town could do to better leverage its tourism assets to secure investment. The panel also advised on how Maasmechelen could continue to be competitive by enhancing its tourism offering by providing a complete visitor experience….
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City Branding and Urban Investment Report

With increased competition between cities in Europe to attract investors, business and consumers, the role of city branding in building sustained awareness and reputation is more important than ever. ‘City Branding and Urban Investment’ examines different approaches by four cities to increase their brand value….
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