ULI Poland: City and Building Branding is More than a Logo

More and more real estate developers know that real estate marketing is no longer only about creating a logo and printing a building brochure. Similarly, Polish city councils are becoming increasingly sophisticated about the way they treat the promotion of their investment offer. Effective ways to make a location stand out, attract new employers, and fill newly-built office and residential buildings with people were debated at the second PLACES + SPACES meeting on 17 April 2018 in Warsaw….
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