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Mega trends like technology, demography, climate change and social developments have been disrupting consumer behaviour already for quite some time. This disruption has been further accelerated by the COVID-19 crisis which has caused further radical behavioural changes. This webinar will look at what major trends are impacting consumer behaviour and how this is impacting real estate, considering work, live and play and the connections.
In keeping up with these changes, we will hear from an expert in this field, Ibrahim Ibrahim, Managing Director of Portland Design, on how these trends impact behaviour across different generations and how the consumer journey is changing. In response, a panel of ULI members of different generations will share their perspectives and interact with Ibrahim to discuss how to successfully adapt to those changes.
The audience will also have a chance to ask questions during the panel discussion to further develop the topic.
View confirmed speakers below.
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This is the second webinar in the series looking at "Reshape: Evolving real estate formats to meet consumer needs".
Other webinars in this series include:
- 9 September 2020: Changing Rooms – The Impact of COVID-19 on New Living Concepts
- 2 December 2020: The New Travel Guide – How Will COVID-19 Reshape the Future of Hospitality
The 2020 ULI Europe Digital Programme Autumn Series: Rebuild, Reshape and Rethink
Join one of our webinars this Autumn on the central theme of "Rebuild, Reshape and Rethink: Preparing for a new built world". We will explore each of these concepts through webinars grouped into series, including:
- Rebuild: Creating liveable and resilient cities
- Reshape: Evolving real estate formats to meet consumer needs
- Rethink: Innovation, finance and new solutions for real estate
Richard is a Founding Partner of Real Asset Media, launched in 2019 as a platform to create, curate and share industry insights, strategy & research via live events, TV, digital and print media. As well as running over 60 events a year, Real Asset Media also hosts the successful International Investors Lounge at MIPIM and EXPO Real as well as RealCast – a new weekly roundup of the market. Richard started his career at Euromoney Institutional Investor before working with companies including FT Business, Eurozone Advisors, Property Investor Europe, and launched Real Asset Media after 7 years at PropertyEU. Richard has moderated & created events in Europe, USA and China and brings over 30 years of experience in financial markets, TV, events & publishing.
Ibrahim has overseen the work and thinking at Portland Design for 20 years, he is based in London and works globally Portland is a leading strategic branding and retail design business and works on a broad range of projects including retail, F&B, consumer brands, shopping centres, airports, train stations, mixed use developments and urban regeneration. Portland is part of the Perkins & Will architecture and design network. Ibrahim’s understanding of consumers’ relationship with brands and their engagement with branded physical and digital environments lies at the heart of his work. This understanding is built through research and insights that drive future customer expectations. Portland places great emphasis on ‘future readiness’. Ibrahim originally trained as an aeronautical engineer and is a post graduate of the Royal College of Art and Imperial College London and a Fellow of the Royal Society of Arts. He is a regular speaker at conferences and a frequent contributor to journals and trade press. He has written regular pieces for The Economist ‘Insights’.
Alessandra Canavesi is a seasoned marketing professional with 15 years of experience. She is the Head of Marketing at AXA Investment Managers - Alts, overseeing corporate and product marketing for the Alternatives investment platforms. Before joining AXA, she gained real estate investments and banking expertise working at LaSalle and HSBC, while covering advisory board roles for arts and cultural organisations. A Classics graduate from the University of Milan, Alessandra began her career as a journalist in Milan before moving to London over ten years ago.
Tess Pula, ESG Manager. Ms. Pula develops and promotes global sustainability strategy at GLL Real Estate Partners (Maquarie Group), designing pathways for buildings around the world to reach net zero carbon. At GLL, Ms. Pula managed international portfolios in Australia and Central Eastern Europe, and previously held positions at Allianz Real Estate and HR&A Advisors. Ms. Pula holds a Master of City Planning from the University of Pennsylvania, where she graduated with distinction, as well as a BA from Bryn Mawr College in Growth and Structure of Cities (Magna cum Laude). She holds a LEED Green Associate credential and is a member of the ULI Europe Young Leaders Executive Committee.