ULI Spain Annual Conference 2024 : Thrive on Change


2024-05-08 - 2024-05-09

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    IE Tower Will open in a new window Paseo de la Castellana, 259E Madrid 28029 SPAIN


    Pricing Members Non-Members
    Private €205.00 €308.00
    Public/Academic/Nonprofit €83.00 €195.00
    Retired €83.00 N/A
    Student €83.00 €195.00
    Under Age 35 €83.00 €195.00
    Not a member yet? Please consider Join & Go. The fee covers 12 months' of ULI Associate membership and the conference fee at a discounted rate. For registration, please contact our customer service team at [email protected]

    The ULI Spain Annual Conference 2024: Thrive on Change takes place in Madrid, May 8–9.

    The ULI Spain Annual Conference 2024 will offer open dialogue, keynote presentations, and thought-leadership workshops with real estate and urban development leaders from Spain and Europe, leveraging the ULI global community of over 45,000 members.

    The event will bring together over 300 ULI members and a professional community of developers; investors; urban planners; designers; public officers; and other market influencers united to shape the future of the built environment for transformative impact in communities worldwide.


    8 May – First Day | Museo Lázaro Galdiano

    19:00 – 19:30: Reception and Registration

    19:30 – 19:45: Welcome and Introductions

    19:45 – 20:15: Keynote Speaker: Hubert Beroche, Founder, Urban AI

    20:15 – 21:00: Pedro de Churruca II Edition Awards Ceremony

    21:00 – 23:00: Networking Dinner on Lázaro Galdiano Museum gardens | Networking Dinner and Cigar Bar sponsored by Merlin

    9 May – Main Conference Day | IE Tower – Torre Caleido (Entrance: Calle Monforte de Lemos, 9)

    08:50 – 09:20 : Reception and Registration

    09:20 – 09:30: Welcome and Introductions

    • Alberto Valls, Chair, ULI Spain
    • David Jeffrey Goodman, Dean, IE School of Architecture and Design

    09:30 – 11:00: Session I | Setting the Scene | A Fractured Outlook

    09:30 – 09:50: Global Shifts

    • Geo-politics in Uncharted Territory: Navigating a ‘Geo-political Recession'
    • Keynote Speaker: Manuel Muñiz, Provost, IE University and Professor of Practice of International Relations, IE School of Architecture and Design

    09:50 – 10:15: Macro-Economic Outlook

    • The Macro-Environment and its Effects on the Global Property Industry in General
    • Keynote Speaker: Simon Durkin, Global Head of Real Estate Research and Strategy, BlackRock

    10:15 – 11:00: Panel: Real Estate Capital Markets

    • How do the macro-economic outlook and the geopolitical recession affect real estate investments in Europe, and in Spain?
    • How should investors adapt to the new economic 'normal'?
    • Spain emerges as a key player in the real estate market, and the opportunity in Europe.


    • Vanessa Gelado, Senior Managing Director and Country Head of Hines' operations in Spain, Hines
    • Cristina García-Peri, Partner and Head of Business Development and Strategy, AZORA
    • Miguel Pereda, President, Grupo Lar
    • Javier Solís, Head of EMEA, Real Estate AM - Goldman Sachs Asset and Wealth Management
    Moderator: Simon Durkin, Global Head of Real Estate Research and Strategy, BlackRock

     11:00 – 11:45: Session II | Decarbonization | Accelerating Change | Road to Zero

    The importance of environmental, social and governance (ESG) matters in the real estate industry continues to grow. While the economics of decarbonization—high construction costs and labour shortages—are causing headaches for investors, there is strong agreement about the importance of ESG credentials to future real estate capital values.

    • Is ESG a value-driver for real estate? How does it impact asset values?
    • Has there been a shift of mindset form debate to action?
    • What are the challenges and opportunities with ESG?

    11:00 – 11:10: ULI Europe C Change Initiative

    • Keynote Speaker: Olivia O'Brien, Research Director, Urban Land Institute

    11:10 – 11:45: Panel: Roundtable: Accelerating Change: Road to Zero


    • Daniel Chang, Managing Director and Head of Europe ESG, Hines
    • Ana Cunha, Strategic Sustainability Advisory and CSR Director, Deerns Group
    • Felipe Pérez Agustín, Head of Spain, Primonial REIM
    • Paul Kennedy, Managing Director, JP Morgan Asset Management
    Moderator: Olivia O'Brien, Research Director, Urban Land Institute

    11:45 – 12:10: Coffee Break | Sponsored by AEDAS Homes and The District

    12:10 – 12:15: Speaker: Juan Velayos, President, The District

    12:15 – 13:00: Session III | AI and Digitization

    12:20 – 12:25: Introduction: Carlos Olmos, Founder, OX and uDA (Acquired by Alantra) and ULI Spain Executive Committee member

    12:30 – 13:00: Panel: Adapt for Success: How to Thrive in an Ever-Changing World

    AI and technology have set a new pace of change for business opportunities. Recent crises have also tested our ability to adapt quickly however, it is still difficult for companies to stay ahead of the game. We discuss how technologies are intended to leverage proprietary data and artificial intelligence to better inform investment decisions and improve processes.

    Innovation triggers disruption: new paradigms, with a vision of how to do things differently, approaching leads to new business models and therefore new companies that are difficult to classify according to traditional parameters.

    Today, we revolve around companies leveraged in technologies that have triggered these new paradigms. They are just the tip of the iceberg of what is coming in the next ten years.


    • Naqash Tahir, Executive Director of Research and Development and Investments, RealAssetX, PGIM Real Estate
    • Emmanuel Verhoosel, Chief Executive Officer, Square Sense
    • Miguel Nigorra, Partner and Co-Head of the Europe Team, Fifthwall
    • Adam Burstow, Business Development Executive, Amazon Web Services
    Moderator: Francisco Luis Machín, Chief Data Officer, IE University

    13:00 – 13:45: Session IV | City Transformation | Cities of the Future

    13:00 – 13:10: Introduction: speaker to be confirmed: Urbanism, Environment, and Mobility Department, Madrid City Council

    13:10 – 13:50: Panel: Cities of the Future

    Leaders in urban regeneration from Spanish and European cities discuss how to make cities more resilient, equitable places from a social, environmental, and economic perspective, especially post-pandemic and considering the growing urgency to address climate change.

    We will discuss urban regeneration and transformational projects on the commercial cores of our great cities. How are cities evolving?


    • Adolfo Ramirez-Escudero, President, CBRE España and LATAM
    • Sofie Verstraete, Chief Development Officer, Revive
    Moderator: Cristina Mateo, Associate Dean, IE School of Architecture and Design

    13:50 – 14:00: Closing of the Conference: Alberto Valls, Chair, ULI Spain

    14:00 – 14:30: Vino Español | Sponsored by AEDAS Homes and The District

    14:30 – 16:00: VIP Lunch (Invite Only)

    Conference Fees

    The conference fee covers the two-day programme: opening cocktail on 8 May and all conference sessions on 9 May, including coffee breaks.

    • Join & Go fee: not a member yet? The Join & Go fee covers 12 months of ULI Associate Membership and the conference fee at a discounted rate
    • Join & Go registration: contact our customer service team at [email protected]
    • Membership fees: Private: €360 | Public/Under 35/Academic: €190 | Student: €95. Current membership fees can be found here

     Cancellation/Refund Policy 

    • Written cancellation and refund requests must be received by ULI one month before the event date. A €50 processing fee will be deducted
    • No refunds will be given for cancellation requests received after 10 April 2024
    • Registration may be transferred to another staff member from the member's organisation. A €50 transfer fee will be charged

     Interested in Sponsorship Opportunities? 

    • Learn more in the presentation here

    IE Tower Paseo de la Castellana, 259E SPAIN

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    Keynote Speaker

    Simon Durkin

    Global Head of Real Estate Research and Strategy, BlackRock

    Simon is Global Head of Real Estate Research and Strategy for Equity Private Markets at BlackRock and has over 25 years’ experience in real estate strategy and research. At BlackRock Simon works alongside investment teams, portfolio management and clients, advising on investment strategy, authoring thought leadership, and articulating house views. Simon also sits on the Global and European Real Estate Investment Committees. At BlackRock Simon is closely aligned with the BlackRock Investment Institute leveraging the firm's vast expertise and knowledge, generating proprietary research to provide insights on the global economy, markets, geopolitics, and long-term asset allocation. Previously he was Head of Research for BNP Paribas Real Estate and Head of Real Asset Research & Strategy at DWS. Simon studied real estate investment and finance at City University London and was awarded an MBA at Warwick Business School.

    Keynote Speaker

    Olivia O'Brien

    Research Director, Urban Land Institute

    Olivia is ULI Research Director. She currently assists with both ULI Randall Lewis Centre and ULI Europe on key decarbonisation topics, including the ongoing development and maintenance of the C Change programme. Expert in the interaction between climate change and the built environment, Olivia has extensive experience in building for resilience, consulting major industry players on the major challenges faced by today’s societies. She comes from Longevity Partners, where she works as an Associate Director and Global Head of Climate Resilience.

    Keynote Speaker

    Hubert Beroche

    Founder, Urban AI

    As the founder of Urban AI, Hubert institutionalised the study of urban artificial intelligence, and has built a large, global network of technologists, municipalities, start-ups, researchers, and other urban practitioners who interact with artificial intelligence in urban contexts. He collaborated with several worldwide cities and urban stakeholders to design and implement Urban Artificial Intelligence. He is the author of several pioneering works in this field. He is also a Lecturer at Sorbonne Université, Co-Founder of AI for Tomorrow and has a background in Urban Economics, Climate Policy and Management.

    Cristina García-Peri

    Senior Partner and Head of Business Development and Strategy, Azora Capital, S.L.

    Cristina focuses on defining the group’s corporate strategy regarding new vertical selection, international expansion, and client development, including fundraising for all of Azora’s funds and joint ventures. In her role, she is closely involved in the launch of funds and joint ventures with investors, as well as in corporate acquisitions and partnerships. Prior to joining Azora in 2011, she worked for 16 years in investment banking in London, first at Merrill Lynch (two years) and then at JP Morgan (14 years), where for more than ten years she was Managing Director responsible for corporate equity derivatives for Europe, the Middle East and Africa, as well as for Equity Capital Markets for Spain and Portugal. Cristina started her professional career at McKinsey & Company in Spain. Cristina holds a bachelor’s degree in economics and business administration from ICADE and an MBA from Harvard Business School. Cristina is also an Independent Board Director at Bankinter, where she is Chairwoman of the Sustainability and Nominations Committee and a member of the Risk Committee. She is also an Honorary Trustee of Plan International, a humanitarian international NGO.

    Daniel Chang

    Managing Director and European Head of ESG, Hines Europe Ltd

    Daniel Chang is European Head of ESG at Hines and in his role focuses on the transition to decarbonisation, enhancing meaningful social engagement in the built environment, and bolstering governance frameworks. Daniel joined Hines in 1999 as Development Manager and from 2009 to 2021 was a Portfolio Asset Manager in investment management. He continues to play a key part in the success of Hines’ European Funds with all 4 funds achieving 5 green stars in 2022 by GRESB and several being awarded as Global Sector Leaders, including the Hines European Core Fund (HECF), achieving this recognition for the last six consecutive years. In addition, HECF won the PREA open-end fund ESG award in 2021 and 2022, with Daniel playing an instrumental part in this accolade. Daniel sits on the Advisory Board for the ULI Randall Lewis Center for Sustainability in Real Estate, which is dedicated to creating healthy, resilient, and high-performance communities around the world. Daniel is also part of the C Change steering committee and is a member of ULI’s Sustainability Council in Europe. Prior to Hines, Daniel worked as an architect at Architecture Studio in Paris. Daniel holds a BSc in Architecture from the University of Maryland and an MBA and MS in Urban Planning from Columbia University.

    Miguel Pereda

    Presidente, Grupo Lar Holding Iberia SA

    Miguel Pereda is President of Grupo Lar, a real estate company with presence in 5 countries and more than 50 years of experience, in which he is a major shareholder and where he has developed his career over the last 30 years. He is also Vice President of Lar España Real Estate, the first REIT to be listed on the continuous market. In 2015 he was appointed eminent member of the Royal Institution of Chartered Surveyors (RICS) based in London. Chairman of Fundación Altamira Lar, as well as Chairman of Asociación Norte Joven, a second chance school with 35 years of activity and 3 centres in Madrid. He holds a degree in Economics and Business Administration from the Universidad Complutense, and an MBA from the Instituto de Empresa (IE). He has also completed the Breakthrough Program for Senior Executives at the IMD (International Institute for Management Development), a master’s degree in Tax Consultancy at ICADE and the Real Estate Management Program at Harvard Business School.

    Vanessa Gelado

    Managing Director Hines Spain, Hines Europe Ltd

    Vanessa Gelado is the Senior Managing Director and Country Head of Hines in Spain. She is responsible for all the company activities, including the execution of operations and the management of acquisitions, new developments, divestments, and fee services in all sectors of Real Estate. Before joining Hines, Gelado was Investment Director in Madrid at Neinver, a pan-European real estate company focused on retail and logistics. Previously, she worked for almost a decade in real estate firms such as Tishman Speyer in London and Drago Capital in Madrid, following her early career in investment banking at Morgan Stanley in London. Gelado is a graduate in Business Administration and Management from ICADE (Universidad Pontificia de Comillas) and holds an MBA from Columbia Business School in New York. In addition, she has collaborated with IE Business School in several postgraduate programmes in Madrid and is a member of several associations, such as the Cercle d'Economia, Urban Land Institute (ULI) and Women in Real Estate Spain (WIRES).

    Miguel Nigorra

    Partner and Co-Head of the Europe Team, Fifth Wall

    Miguel Nigorra is a Partner and Co-Head of the Europe team at Fifth Wall, where he leads the investment activities in Europe. Prior to joining Fifth Wall, Miguel worked at McKinsey for over nine years in the Madrid and London offices. As part of the digital practice,he led teams across Europe in numerous real estate engagements. He also was a Business Development & Strategy Manager at Fon Wireless, the largest WiFi network in the world. Miguel started his career at The Coca Cola Company and Diageo. Miguel is from Madrid, and currently lives in London. He received his BA in business administration and finance from Universidad Pontificiade Comillas, ICADE in Madrid, and participated in exchange programs at Fordham University in New York and HEC at the University of Montreal. He holds an MBA from Columbia Business School in New York.

    Adam Burstow

    Business Development Executive, Amazon Web Services

    Adam Burstow leads AWS business development for engineering, construction & real estate in EMEA. He began his career in the construction and facilities management industries as a quantity surveyor, project manager and consultant. He then joined KPMG Consulting’s real estate team, providing tech strategy and integration services, based in London and New York. This led to CIO and CDO roles in the real estate industry, most recently as Group Digital & IT Director at Grosvenor Group. Adam has also been an advisory partner at a VC investing in real estate and construction tech startups. An ever-curious urbanist and technologist, Adam co-chairs the Urban Land Institute’s UK Innovation Council. He has a degree in Quantity Surveying and an MBA from City, University of London.

    Felipe Pérez Agustín

    Head of Primonial REIM Spain, Primonial REIM

    Felipe Pérez is the Head of Primonial REIM Spain, pioneer of responsible investments healthcare infrastructures. Primonial REIM is Europe's No. 1 asset manager for healthcare property, with more than €19 billion under management in all types of healthcare. He joined Icade Santé Group in 2021 as head of Asset Management for Spain and Portugal. In 2023 he started as a lecturer of Healthcare Investment in the MDI Master at the Polytechnic University of Madrid. He began his career in 2013 as a Technical Asset Manager in the infrastructure department of Quironsalud Group. In 2015, he joined Savills, as technical manager to manage a portfolio of commercial and hotel assets. Since 2019, he was in charge of developing the healthcare department of Savills dedicated to the acquisition of healthcare facilities and advising operators and specialized investors. He holds a degree from Polytechnic University of Madrid and IE Business School.

    Carlos Olmos

    Founder, OX and uDA (acquired by Alantra), OX Live

    Emprendedor en serie. Fundador OX, uDA (adquirida por Alantra en Mayo 2019) y OCO. UDA fue la 1º empresa europea en aplicar Inteligencia Artificial en el mercado inmobiliario europeo. Premios en MIPIM, Exporeal y ACI. Es miembro del Comité Ejecutivo ULI (Urban Land Institute) y Senior Advisor en dos de las principales compañías españolas del Real Estate. Profesor asociado de Real Estate, BigData e Inteligencia Artificial en IE (Instituto de Empresa) Business School, Universidad Politécnica de Madrid. Speaker y jurado en los principales foros y congresos de Real Estate europeos. Inversor en 7 compañías Proptech y Fintech. Premio Comprendedor 2019 (Fundación Empresa y Sociedad); Top 9 MIPIM Proptech companies 2017; y empresa más innovadora española del Real Estate en 2016. Escribe en los principales periódicos económicos y del sector inmobiliario españoles (Expansión, El mundo…). Máster en Estudios Urbanos (2011) y Ciudad y Medio Ambiente (2008), ambos en UPM (Universidad Politécnica de Madrid). Arquitecto urbanista por la ETSAM UPM (1993 - 2001) y por París Val-de-Marne (1998 - 1999 Francia).

    Ana Cunha

    Strategic Sustainability Advisory and CSR Director, Deerns Group

    Ana Cunha is the Strategic Sustainability Advisory & CSR Director at Deerns Group, a global MEP Engineering & Consultancy firm. With extensive expertise in sustainable building design, decarbonization, and ESG strategies, Ana has led the international commercial development and Global Accounts for Deerns' Group Real Estate market sector. She serves as a #BuildingLife ambassador for Decarbonisation, is founder and Vice-President of the international Commission of Alliance HQE-GBC (France Green Building Council), actively contributes to ULI and LEED/USGBC taskforces on climate transition and resilience. Ana's leadership roles included chairing taskforces for World Green Building Council (Policy taskforce for Europe Region), for UNEP-SBCI (Carbon & Sustainability common metrics) and former Sustainable Building Alliance, showcasing her commitment to advancing sustainability in the built environment.

    Naqash Tahir

    Executive Director, PGIM Financial Limited

    Naqash is the executive director of Research & Development and Investments at RealAssetX, an innovation lab powered by PGIM Real Estate. Based in London, he leads RealAssetX which is dedicated to revolutionizing the real assets sector, in partnership with leading universities and venture capital firms. This initiative aims to invest in and deliver modern technologies across the industry, marking a significant step towards the digital transformation of real assets management. In addition to his efforts in innovation, He is deeply involved in developing strategic partnerships with venture capital firms. This initiative aims to invest in and deliver modern technologies across the industry, marking a significant step towards the digital transformation of real assets management. He has been a significant contributor to the PropTech program in Europe and is a member of AREF's Technology working group, serves on INREV’s Technology committee and is co-Chair of ULI’s council on Real Estate and Technology.