For over two decades, Jesse Shapins has been leading groundbreaking work at the intersection of planning, design, technology and city-building. Jesse now is a Director of Sidewalk Urban Development, the development services group of Sidewalk Labs, where he works with select developers and planners around the world to achieve greater adaptability, sustainability and affordability through the integration of urban innovations. In 2004, before smartphones, Jesse invented Yellow Arrow, a global public art project that allowed people around the world to uncover and share hidden stories in their environments. Jesse's first major urban media arts project was The Colors of Berlin, an exhibition and publication that provides a unique lens on everyday life in the city, produced in a formerly abandoned storefront space. Jesse holds a BA in Urban Studies from Columbia University and a PhD in Urbanism and Critical Media Practice from the Harvard Graduate School of Design. At Harvard, he also served on the Faculty of Architecture and Co-Founded metaLAB (at) Harvard, a Berkman Klein Center for Internet and Society lab that bridges humanities, urbanism and technology. Jesse is also Co-Founder of UnionDocs, one of North America's leading centers for documentary arts, based in Williamsburg, Brooklyn. Jesse is also Co-Founder of Mapping Main Street, a documentary arts project that tells the stories of the over 10,466 streets named Main Street across the United States. Previously, Jesse was also Co-Founder and CEO of GoPop, a platform for visual conversation that was acquired by BuzzFeed in 2014, where he then became Director of Product. GoPop was featured by Apple twice as a "Best New App," and got its start at Matter Ventures, the first accelerator focused on media innovation. Before GoPop, Jesse was Co-Founder and CEO of Zeega, a pioneering web platform empowering anyone to tell interactive stories by mixing their own media with maps, video clips, memes, and anything else they could find online.