In June 2003, Sviluppo Sistema Fiera S.p.A. (SSF) asked ULI to provide advice and feedback on its draft request for proposals for the redevelopment of Fiera Milano, the Milan Trade Fair Quarter.
Four ULI members spent two and a half days in Milan meeting with representatives of SSF and its consultant, Lazard. The panel and SSF staff toured the site and the surrounding area, and discussed the history of the site, the status of the search for redevelopers, and the draft documents prepared to identify a world-class redevelopment team.
The panel reviewed SSF’s draft ‘Project Guidelines’ and ‘Terms and Conditions’ with the goal of identifying questions that may arise as potential responders review the documents and offering recommendations for making them clearer and more concise. The panel then developed its recommendations for SSF as it moves forward in this redevelopment effort.
This executive summary report is the result of the ULI panel’s time in Milan. It discusses the panel’s recommendations on the draft documents and provides its best professional judgment on how SSF can attract the best possible responses from world-class redevelopment teams.