ULI Poland: City and Building Branding is More than a Logo

More and more real estate developers know that real estate marketing is no longer only about creating a logo and printing a building brochure. Similarly, Polish city councils are becoming increasingly sophisticated about the way they treat the promotion of their investment offer. Effective ways to make a location stand out, attract new employers, and fill newly-built office and residential buildings with people were debated at the second PLACES + SPACES meeting on 17 April 2018 in Warsaw….
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Places + Spaces 2018

ULI Poland to Hold Second “Places + Spaces” Event in Warsaw

The rivalry between cities and buildings that aspire to becoming their modern icons is gaining momentum. Local governments and participants of the real estate market are increasingly joining forces to attract investment and find favour among residents. Can these two factors be reconciled? How can we build the image of cities and buildings so that local communities can benefit too?…
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