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8.30- 9.00           Welcome coffee @ Torre Glories

9.00-9.30            Intro to Operating Real Estate (Carl-Johan)

9.30-10.00         Operational Business applied to offices - LOOM Brand (Merlin´s insight on the business performance and how it adds value to their traditional offices business) (Antonio Gamiz - Merlin)

10.00-10.30        Mirador Torre Glories – intro on 22@ as a main point of attraction of BCN, history and development of “Southern Europe´s Silicon Valley” (Isabel Sabadi – 22@ network)

10.35-10.45        Transport to Torre Diagonal One (Next Floor Barcelona)
               (Address: Torre Diagonal One - Pl. dÉrnest Llunch i Martin, 08019, Spain)

10.45-11.00       Intro on Savills Flex Business Model (a different point of view on flex business / from the consultancy side) (Alex Angles &David García de Jaén - Savills)

11.00-11.30       Coffee break

11.30-12.15       First Panel - How to build and value a brand:
- Carl-Johan (moderator)
- David García de Jaén / Alex Angles
- Rebeca Guzman Vidal
- Ross Petar

12.15-13.15       Lunch break

13.15-13.30       Transport to Aparto Cristobal de Moura
               (Address: Aparto Cristobal de Moura - Carrer de Cristóbal de Moura, 196, Sant Martí, 08019 Barcelona)

13.30-14.00       Site tour Aparto lead by Vanessa Gelado from Hines

14.00-14.30       Q&A on Aparto Business & Valuations (Carl-Johan interviews Vanessa Gelado - Hines)

14.30-15.00       2nd Coffee break

15.00-15.45       Roundtable discussion: Should asset managers own, build or partner with Operators

15:45-16.00       Final reflections & wrap-up