Emerging Trends in Real Estate® Global Outlook 2024

The Emerging Trends in Real Estate® Global Outlook report by the Urban Land Institute and PwC, examines the global challenges and opportunities facing real estate and analyses the developing impacts on regions and sectors around the world.

There is some hope among the industry that buyers and sellers of properties are starting to accept a higher-for-longer interest rate environment and will therefore find the middle ground on pricing that has been so elusive over the past two years.

Despite economic headwinds around the world, there is a widespread view that inflation and interest rates may have peaked, and some clarity on monetary policy since the turn of the year has brought a measure of relief. However, industry leaders across all three regions acknowledge that the geopolitical backdrop to investment is fraught with uncertainty (particularly in this year of elections) and may yet override the recent stability on inflation and interest rates.

This year’s report also explores how the real estate sector is undergoing a “great reset”, which goes beyond the industry adapting to the new era of higher-for-longer interest rates. It is the opportunity for a radical re-think of what will make real estate fit for purpose in the long term.

Real estate is at a ‘pivot point’ globally: key findings from the 2024 report

• Emerging Trends in Real Estate®Global Outlook 2024 indicates greater clarity on monetary policy may bolster real estate investment activity during the course of the year
• Increasingly, investor focus is shifting towards alternative sectors, in addition to a continued focus on logistics and housing in response to “the three Ds”: demographics, digitalisation and decarbonisation
• Uncertain geopolitical backdrop may impact investment appetite with many elections coming up