ULI Russia case study “PRAVDA: Revitalising Moscow’s Historic District”

ULI Russia hosted a case study of the site of Pravda printworks for Young Leaders on 23 October in partnership with PSN Group and Aukett Swanke. The event took place at the Pravda site and touched on the past and future development of the first historic media district in Moscow. More than 30 representatives from development, consultancy, architectural and investment companies attended the event.

Aslan Kipov, Vice President for Development of PSN Group, started the presentation by telling the rich history of the 10 hectare site, where Pravda newspaper (a main Soviet Union media for over 70 years) was created and printed, and about the site’s growth and development since 1929 into a large publishing and printing enterprise. He further discussed the current status of the site and PSN’s development plans for revitalisation of the whole centrally located area into a modern best-in-class sustainable community, including residential, entertainment, office and hotel components arranged around 3 public squares connected by walkways and parks. The district will anchor a Technology Media Telecom (TMT) cluster providing state of the art opportunities to the leading TV and media companies already settled on site.

The second part of the presentation was led by Tom Alexander, Director of Aukett Swanke London. Tom presented results of his Research & Development on international TMT clusters and told the attendees about the latest trends as working space is impacted by “Generation Y”. His presentation was enriched with many examples of the evolution of TMT clusters.

Finally, guests had a unique chance to view the property as Aslan Kipov led a tour of the buildings and site, culminating in a rooftop view of the entire area from one of the historic buildings.