PIC – Application Process

The competition will be structured across two phases. Firstly, an in-country stage led by a team of ULI members whereby start-ups are invited to apply and to present in front of a ULI In-Country PIC Jury Committee. Each committee is composed of diverse industry experts from across the built environment, such as architects, developers, asset managers, property managers, investors, urban planners, academics, public servants, attorneys, energy and sustainability experts, brokers, engineers, etc. Second, regional winners will participate in a European final and present in front of a ULI Europe PIC Jury Committee. The ultimate, European winner will be announced at the ULI Europe C Change Summit in November.

To apply, you will need to create or log in to your ULI account and complete the online application form. No ULI membership is required.

APPLICATION FORM

Phase I: In-Country Phase

  • Online application form.
  • Applications will be reviewed and shortlisted by the local ULI PIC Jury and Champions, which is composed of multi-generational subject matter experts across the built environment.
  • Shortlisted companies will be invited to the regional PIC Final to pitch in front of the local ULI PIC Jurors, during which one winner will be selected.
  • All National PIC winners will be eligible to join Phase II.

Phase II: European Phase

  • Regional winners (European finalists) will be invited to the ULI Europe PIC Final to pitch in front of  leading international experts, the ULI Europe PIC Jurors, during which the ultimate European winner will be selected. The PIC 2025 European winner will be announced at the C Change Summit during the Awards Ceremony.
  • All regional PIC winners will have their pitch desks visible on the ULI Europe webpage, allowing the broader industry to view the proposals.

The application is composed of:

  • A general application form
  • A supporting pitch deck (pdf, approximately ten pages).
    • See past pitch deck examples here.

View the PIC 2025 Score Card here.

If you have any questions about the PropTech Innovation Challenge please contact Helena Brown.